Olivar Shawl is definitely my most successful product and I believe I know why:

1) It’s a shawl pattern and I think shawls are very popular among knitters these days. It’s the kind of project one can carry along, not too heavy (like a blanket) and not too boring (like a scarf).
2) It’s a knitter-friendly pattern, if there is such a thing: by knitter-friendly, I mean that it’s easy to knit, a 6-stitches-every-6th-row pattern repeat is not too much for a novice, yet interesting enough for someone who’s more experienced. It’s also easy to remember, if you happen to leave the house without your written instructions.

3) It’s a .pdf file containing both written isntructions AND a chart (all my patterns are written like that). I’m aware of the fact that there are knitters who work only from chart and vice versa.

4) I took the time to translate it into Greek (that’s my mother tongue, but I always write my patterns in English first) and Spanish, so my audience is definitely larger.

5) I organized a KAL(Knit-Along) offering the pattern for free for those participating in the KAL. In exchange, they had to open a Ravelry project page linked to my pattern and rate the pattern. I’m proud of my 4,8 out of 5 stars rating, as you may imagine. People know they buy a well-written pattern.

6) Last, but not least, it’s a beautiful shawl, even if I’m the one who says so. It deserves to be liked and favourited and queued and knitted, because it was conceived, designed and knitted with love and then got thoroughly edited and updated a few times so that it contains no typos. I want my customers to respect me, so I do my best to respect them.